How to Improve Your Job Ad to Attract More Applicants

Don’t worry, we’re here to help! If your job ad isn’t attracting enough applicants, please contact us anytime - we’d be happy to review your ad and offer personalized suggestions. If needed, we can also extend your job posting deadline to give it more exposure.

In the meantime, here are some common, easy improvements that can make a big difference:

• Think of your job ad as an advertisement, not just a job description. Include something interesting or unique about the role, your team, or your company that will capture candidates' attention.

• Be clear and specific about requirements, but only list what's essential. Overloading ads with unnecessary criteria can deter candidates.

• For casual or part-time roles, include details about expected hours and roster if available. This transparency can encourage more applicants.

• Show the salary if it’s competitive or at market rate. Candidates often look for remuneration details early on.

• Build your employer brand within the ad. Share your company story, values, culture, and what makes your workplace special.

• Write clearly and professionally to make the ad easy to read and understand.

• Put yourself in the candidate’s shoes: Would this ad make you excited to apply? If not, consider how to make it more engaging.

By following these tips, you can significantly improve your job ad’s appeal and attract a stronger pool of candidates.